Our Story
We Started Do Better Insurance Because Families Deserve Better
Too many families are underinsured, overcharged, or simply confused by the insurance industry. We built Do Better Insurance to change that — one family at a time.
Our Mission
At Do Better Insurance, our mission is simple: help every client make confident, informed decisions about their financial future. We believe that life insurance, retirement planning, and Medicare guidance shouldn't be complicated or intimidating.
We take the time to understand your unique situation, explain your options in plain language, and build a personalized strategy that protects your family and grows your wealth — without the pressure or jargon.
Client First
Every recommendation we make is in your best interest — not ours. We're fiduciaries who put your family's needs above everything else.
Integrity Always
We're transparent about costs, commissions, and options. You'll always know exactly what you're getting and why we recommend it.
Education Driven
We believe an informed client makes the best decisions. We educate first, sell second — always.
Community Focused
We're proud to serve families in our community and beyond, building lasting relationships that span generations.
5,000+
Families Protected
15+
Years of Experience
50+
Carrier Partnerships
98%
Client Satisfaction
Nationwide
Agent Network
How We Got Here
Do Better Insurance was founded with a single frustration: watching hardworking families get sold the wrong products by advisors who prioritized commissions over care. Our founder saw it happen too many times — families left with policies they didn't understand, retirement plans that didn't fit, and Medicare coverage full of gaps.
So we built something different. A firm where every advisor is held to the highest standard of client care. Where we shop dozens of carriers to find you the best rate. Where we explain everything in plain English and never rush you into a decision.
Today, we've helped thousands of families protect their loved ones, plan for retirement, and navigate Medicare with confidence. And we're just getting started.
Alongside Celeste and Barry, we have agents nationwide who are out in their communities every single day — helping everyday families make the right decisions for their futures. From coast to coast, the Do Better Insurance network is built on the same values we started with: honesty, education, and putting people first.
Meet Our Advisors
Our licensed advisors bring decades of combined experience and a genuine passion for helping families build financial security.
Celeste Koritz
Chief Executive Officer & Founder
Celeste Koritz built Do Better Insurance from the ground up — and she still works every part of it. Licensed across multiple states in life insurance, Medicare, retirement planning, annuities, IUL, and final expense, she is the advisor, the strategist, and the standard. Her mission has never changed: give every family access to the kind of guidance that actually protects them.
Barry Wilkens
Senior Retirement & Planning Specialist
With over 30 years in financial services, Barry Wilkens is one of the most experienced retirement income specialists in the country. A former senior advisor at two of the nation's top wealth management firms, he has guided more than 2,500 clients through retirement — preserving wealth, eliminating risk, and building income that lasts a lifetime. He joined Do Better Insurance because he believes every family deserves a retirement plan built to last.
Our Network
Agents Across the Nation
Do Better Insurance is backed by a nationwide network of licensed advisors — real people in your community, ready to protect your family wherever you are.
You Deserve Better.
Schedule a free, no-obligation consultation with one of our advisors today.